The BetMGM and Marriott Bonvoy partnership, unveiled in March 2024, interlinks sports betting with hospitality. This collaboration permits users to connect their BetMGM and Marriott Bonvoy accounts, allowing for the conversion of BetMGM Rewards points to Marriott Bonvoy points at a 1:1 rate, with an annual maximum of 100,000 points. BetMGM users can leverage their gaming rewards towards Marriott Bonvoy benefits, including complimentary hotel stays, flights, and gift cards.
Limited to players in licensed regions, this integration aims to enrich the user experience by offering reward access across both platforms. By converting BetMGM Rewards into Marriott Bonvoy points, users benefit from an amalgamated rewards system that aligns with the BetMGM Sportsbook, where sports betting activities translate into travel and hospitality enhancements.
BetMGM and Marriott Bonvoy, which represent leading sports betting and travel services, present a robust value proposition. BetMGM users accumulate BetMGM Rewards points via wagers and gameplay, which are transferable to Marriott Bonvoy points through the BetMGM app’s rewards store. This strategic alignment seeks to extend BetMGM’s brand reach and provide current players the convenience of utilizing their accumulated points within Marriott Bonvoy’s extensive offerings.
Conversely, Marriott Bonvoy members can access exclusive games, experiences, and offers through the BetMGM platform. The launch featured a sweepstakes for a VIP Los Angeles vacation fashioned by basketball player Blake Griffin. It included personalized golf and a three-night stay at Santa Monica Proper Hotel, a Marriott Design Hotels member. This initiative was emblematic of the collaboration’s focus on delivering unique experiences.
The BetMGM and Marriott Bonvoy partnership aligns with a broader strategic alliance, encompassing the MGM Collection with Marriott Bonvoy. This collection features prominent properties such as Bellagio Las Vegas Resort & Casino and Aria Resort & Casino. The integration of BetMGM Rewards with Marriott Bonvoy points is user-friendly. Users log into their BetMGM account, access their profile, and link their Marriott Bonvoy account through the ‘My Rewards’ section. Points transfer easily in the rewards store, ensuring accessible and diverse benefits.
BetMGM’s operations span 29 markets in the U.S., Canada, and Puerto Rico, accessible via iOS and Android. This extensive reach allows a broad user base to benefit from the partnership. Marriott Bonvoy, with a portfolio encompassing over 30 hotel brands and 10,000 global destinations, offers users vast options for point redemption. The collaboration aims to grant members exclusive, curated experiences globally, including sports, music, art, and culinary events.
CEO Adam Greenblatt regards the partnership as a critical differentiator for BetMGM. It broadens BetMGM’s audience and enhances existing user value by integrating gaming and hospitality rewards within Marriott Bonvoy’s system. Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, notes that the partnership extends beyond hospitality and gaming, unlocking opportunities for members to deepen connections with destinations and activities they cherish.
The collaboration incorporates responsible gaming measures. BetMGM offers resources like GameSense, a program developed by the British Columbia Lottery Corporation. This initiative underscores both companies’ commitment to promoting responsible gaming practices among their users.
Industry reception has been positive, with experts recognizing its potential to set a new standard for partnerships between the gaming and hospitality sectors. The integration of rewards points across both platforms incentivizes deeper user engagement with BetMGM and Marriott Bonvoy, providing unique and valuable rewards that enhance the overall user experience.
