The online coaching business is among the insanely booming industries out there.
When you put the email marketing practice as a part of your overall marketing plan, you would be amazed by the miraculous results.
But, Why? Why is email marketing so powerful?
The logic is pretty simple. It’s the EMAIL. You care about conveying the messages through email, which lets you express them in a highly personalized manner and gives the recipient to read and respond at their convenience.
It’s not going to harm the recipient, so they are sure to keep you until receiving a few more emails from you and then decide if they should continue to receive your emails or put an end to this.
This is one of the reasons why email marketing is a highly reliable marketing platform you could use to build your tribe, nurture them and then build your business by providing value to your tribe.
Start with Building an Email List
For any business, it’s imperative to build an email list of your prospects. This is no more a tedious task when you have the correct email search tools handy.
I would recommend testing out GetEmail.io. It is prevalent for the accurate result it yields, excellent customer support. It uses advanced technology like Big data and machine learning to predict the email id format.
Convert Your Prospects into Potential Students (Customers)
Now that an email list is built, you could start sending them emails with compelling content. Never use a sales pitch because the people on your list are the ones that could benefit from your course.
Hence, as a mentor, it is wise not to sound salesy.
Keep stressing that you are here to share your wisdom and offer value that’s hard to find anywhere else and are not here to sell a product.
The best way to make your prospects chose your course is to consciously craft a series of email sequences that would take the prospect through all stages of a buyer’s journey.
With this series of emails, you would create awareness about your course, how it will solve their problem or help them reach their desired position.
And ultimately help them decide on if they should buy it or defer the plan or never buy.
Prelaunch Your Course
Since you are into the online coaching business, your ultimate goal should be to create a list of people interested in buying your course.
When you pre-launch your course, you can get an idea of how many of your prospects will join it.
Why this works well?
This is an excellent idea for a couple of reasons;
One is that you are validating your course concept before building it. With the response shown by your prospects, you can be sure of what’s wrong and what could be improved.
Next, you will know the segment of people who are not buying your course. You could run a survey to see the reason and get exciting results. With this survey, you could come up with a better solution to meet their problems.
With a good email strategy, you are sure to make the best out of your online coaching business.
This article covered just a small portion of the ways to leverage the power of email marketing. You need to explore more in this context and take action.