Guest posting today is a prevalent marketing tactic for various reasons: it allows expanding readership and audience, building authority in the industry, and, finally, setting up links to a website. And for blogs accepting guest posts, it is also fruitful, as, with the help of fresh ideas and insights in them, those blogs retain and expand their readership. Travelling is one of the most popular themes for blogging nowadays, and you can find lots of travel blogs that accept guest posts. But regardless of the popularity of such a blog, not all guest post submissions to it can be accepted. If you want to get your guest article published, there are the requirements you must meet. And in this article, we will talk about those requirements and some other advice on how to submit your guest post efficiently and without any back pain.
1. Make sure your post has fresh ideas
First of all, you should remember why your post can be accepted and published in another blog. And the reason is the same as one of yours – to expand the blog’s readership and retain the existing one. With the help of sharing your expertise and insights, it becomes achievable for the blog you will post to as a guest. So, keep in mind that your originality is of the biggest priorities for a blog’s editor when considering your article as a possible new post in it! Make your piece original, containing some insights and fresh ideas on the topic.
2. Your article must fit the blog
The second requirement you must never ignore if you want to submit an article for travel blogs is relevancy. In fact, it is as crucial for your content as its uniqueness, and it is one of the most common reasons why blogs editors sometimes don’t accept guest posts. Before working on your guest post, read the blog’s articles, which are already published, to avoid such a plaguesome situation. Of course, it is not about trying to copy those articles, but instead writing your future post on the topic which the blog’s editor has approved in the past and released. If you submit a unique piece that fits the blog’s context, its editor most likely won’t have reasons to reject it!
3. Your guest post is for readers first, not advertising!
As mentioned above, the goal of guest posting is the same both for a guest blogger and blog editor – to expand the reach. It’s already not that much about your company promotion, backlinks, or products, but your article’s value for your readership. So, when you decide to put together a guest post, you should first think about your readers and their feedback on your article. Otherwise, if your post is full of advertisements and links to your company’s products or services, the blog you posted to will partly lose its readers, and your relationship with it might eventually end… So, don’t make this mistake, and if you have to input some advertisements or links in your article, make it as imperceptibly as possible. Moreover, links can be placed in your bio.
4. Send the accurately edited version of your article to the editor
And never forget that your editor is not your maid! It is not their function to improve your writing and correct all the grammatical, orthographical, or semantic mistakes. This all is about an author’s role, so you should take care of it. The blog editor is only to approve, maybe edit some typos within the copy, and post your article, but the more mistakes an editor finds and will have to correct, the more time it will take. If you consider further collaboration with this blog, you should leave the best possible impression of yourself. Thus, we advise you to hire a professional editor who will take care of your text and send the professionally edited article to a blog’s editor. This way, you will not only provide yourself a good reputation in the editor’s eyes but also minimize the time needed for your article publication!
5. Write an outstanding pitch e-mail
Yes, such a seemingly unimportant thing, means a lot. First of all, the letter’s subject quite often dictates whether your message will be read, in principle. The thing is, editors are busy people: 76% of them publish up to 10 articles weekly, and 94% of them say that they plan to increase that amount. This means that their inboxes are packed to capacity, and you must put some effort to get noticed. First, your e-mail should be well-organized, grammatically correct, and well-written, and contain a synopsis of the content. The style should be professional yet engaging and demonstrate respect to the editor’s schedule and time. Having seen that you’ve put effort into writing a good pitch e-mail, the editor most likely will invest her time into reading your article.
No matter what theme a blog that accepts guest posts is dedicated to, it can’t stay away from the rules described above. You can also find the exhaustive guide on how to work on your guest posts on Neil Patel’s site. Such blogs cannot accept just any guest posts; guest materials should serve their goal of attracting new readers. And guest bloggers work for their audience expansion too. Thus, your travel guest posts must be unique and relevant to the blog you send your article to, and they should contain as little advertising materials and links as possible. Remember, if you are going to engage in guest posting, your main task is to provide valuable content to the readers!